AdNews publisher Assia Benmedjdoub and Nine director of strategy, insights & effectiveness Toby Boon joined forces for a tongue-in-cheek series, Escalator Pitch 2021, at the Australian Association of National Advertisers' (AANA) RESET conference.
Some of the industry's top executives were given a buzzword from 2020 and tasked with using it to discuss what will happen in 2021 in the time it takes to go up the escalator.
Escalator Pitch with Westpac Group head of group brands, and advertising and media Jenny Melhuish
Buzzword: agile.
Escalator Pitch with IAG chief marketing officer Brent Smart
Buzzword: unprecedented.
Escalator Pitch with Nestle head of media, content and data Antonia Farquhar
Buzzword: new normal.
Escalator Pitch with Omnicom Media Group CEO Peter Horgan
Buzzword: pivot.
Escalator Pitch with Powered by Nine director Liana Dubois
Buzzword: agile.
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