Reprise managing director Lachlan Brahe departs

Josh McDonnell
By Josh McDonnell | 29 August 2019

Reprise managing director Lachlan Brahe has exited the IPG Mediabrands-owned digital agency.

The former Australian leader of comscore and second-in-charge for Asia-Pacific, Brahe, joined IPG Mediabrands as GM of the group’s digital experience business in 2018.

"Lachlan (Lok) Brahe has departed as MD of Reprise to investigate new opportunities. We wish him well," a spokesperson from IPG Mediabrands says.

Brahe was one of two national GMs appointed for Reprise with Jules Kilmartin, previously head of Reprise Melbourne, Perth and Adelaide, promoted to GM, with the two sharing the role.

Brahe oversaw growth and product, while Kilmartin handled client leadership including strategy, account management and implementation.

Brahe's departure follows news earlier this year that Reprise had developed two new senior roles following a slew of new business wins, as the agency continues to expand locally.

Marcelo Andrade was appointed as national head of strategy, and Jodie Palmer was named client advisory director for Reprise’s Adelaide-based business. Both were newly created positions.

Reprise has had several new business wins this year, including being appointed to the media panel for the South Australia Government, while it also added stationary business Artline and Monash University to its portfolio.

Last year Reprise owner IPG Mediabrands pegged the agency as its next "darling" following a radical transformation in the last two years, evolving from its heritage in search and social with various specialist agencies being folded into the network and new global leadership put in place.

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