Report: Wendy Clark to leave dentsu

By AdNews | 5 September 2022

Wendy Clark, the CEO dentsu International since 2020, is reportedly about to depart the Japan-based advertising group.

Campaign reported: “Multiple sources have told Campaign that Wendy Clark is expected to step down as global chief executive of Dentsu International.”

There has so far been no official confirmation but the company did release a short statement about restructuring:

“A cross-functional global team of our executive leaders has been working on our long-term roadmap for Dentsu. We have strong confidence that this will continue our progress in driving growth and making client impact. We expect to communicate more fully as we finalise this planning process.”

Clark’s tenure since she left DDB as global chief executive has been marked by her strategy to cut the number of agency brands at dentsu.

Dentsu has been doing well with full year guidance for 5% to 6% revenue growth. In the June quarter, the group reported 8.2% organic growth globally.

Clark says Dentsu International had about USD1 billion in media wins so far this year and its top 20 clients grew 12% in the June quarter.

In September of 2020, Clark announced that agency brands at dentsu international would go from 160 brands to six over two or more years.

Part of that was Dentsu Creative, announced in June this year, with creative assets in one global agency.

Clark: “As we sit here right now, we are sub-100 brands. So, we are on the path to continuing to execute that accelerated transformation plan … and we will continue to simplify our business and keep in step with the marketplace that demands speed, efficiency, and integration.”

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