Report: Subaru cancels Alan Jones advertising campaign

By Chris Pash | 28 November 2019

Subaru has reportedly cancelled a major radio advertising campaign with Macquarie Media following Alan Jones' comments about New Zealand Prime Minister Jacinda Ardern.

The Sydney Morning Herald quotes sources saying the car company campaign was planned for September but this was delayed until October and then November.

"It has since been cancelled altogether," says the newspaper.

The size of the dropped campaign isn't know but industry sources say it could have run in the hundreds of thousands of dollars.

Advertisers dropped the number one rating Sydney radio broadcaster after he told his listeners in August that prime minister Scott Morrison should “shove a sock” down Ardern's throat over comments about climate change.

His employer, Macquarie Media, says a repeat of such abuse will result in the sacking of Jones.

Jones sent a private apology to Ardern. 

Earlier this month, Nine, the owner of Macquarie Media, confirmed the withdrawl by advertisers from the Alan Jones’ program on 2GB hurt earnings.

In a trading update at the company's AGM, Nine saidsoft radio advertising conditions had been exacerbated for Macquarie by the advertiser boycott around Alan Jones.

Nine has been asked for comment. 

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