Melbourne CBD's skies are set to be taken over by cider brand Rekorderlig tomorrow, when all eyes will be on the city.
Rekorderlig will fly a 800sqm banner, nominally one of the world's biggest, across the skies in an execution carried out by Branding By Air.
The campaign is designed to maximise branding presence during one of Australia's most iconic (and arguably stylish) events and should tap into its 'Beautifully Swedish' positioning.
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Rekorderlig marketing executive Elle Lewis said: “For us, Rekorderlig Cider on Melbourne Cup day is the best way to celebrate this historic and exciting race event. We are sure that when race fans see the banner on the day it will remind them of how great our cider tastes”
"Having successfully worked with Rekorderlig Cider in the past we know how effective these campaigns can be as a unique way of grabbing the public's attention, especially around such an iconic event as the Melbourne Cup.” said Branding by Air managing director Duncan McIntyre.
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