
Slam and Refuel.
Refuel Creative has acquired Adelaide-based SLAM Strategy, an eCommerce focused performance and growth agency.
SLAM founder Shaun Le Cornu steps into the role of head of sales and strategy at Refuel with more than 30 years of retail and digital experience.
"We're absolutely thrilled to welcome Shaun and the SLAM team aboard," Refuel creative founder and CEO Ryan Jones said.
"This isn't just about getting bigger, it's about getting better for our clients.
“As a Google Premier Partner, we've established ourselves as leaders in digital marketing, and now with SLAM's additional expertise and resourcing in e-commerce and digital advertising, we are creating an even stronger offering for businesses looking to accelerate their growth.
"This acquisition strengthens South Australia's digital marketing capabilities on the global stage.
"We're now better positioned than ever to help local businesses compete internationally, while continuing to serve our growing client base across Australia, New Zealand and the US."
SLAM Strategy has built a reputation for returns on advertising spend (ROAS) and managing digital marketing campaigns for eCommerce brands.
SLAM clients will gain access to Refuel's marketing automation, video production services, cross-platform integration capabilities and a Google Premier Partner.
"Joining forces with Refuel Creative opens up brilliant new possibilities for our clients and our team,” Le Cornu said.
“Combining our strengths with Refuel’s broad, established expertise, Google Premier Partner status and experience across platforms like HubSpot and Shopify means we can now offer even more innovative, comprehensive solutions that deliver real, measurable results.
“I couldn't be more excited about what we'll achieve together."
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