Red Rooster's top marketer, national marketing manager, Anna Jones, has left the fast food chain after four years. A restructure of the marketing organisation is expected to follow.
Her move comes a few weeks after Red Rooster appointed a new CEO. Chris Green joined in March from McDonald’s Malaysia.
Jones, who led the fast food chain's repositioning under the 'Tender Loving Chicken” strapline that kicked off last year, will leave at the end of April. It's not known if she has a role lined up.
During her time, Jones' role expanded to include customer service.
The Red Rooster marketing team relocated from Perth to Sydney, this year, following the appointment of Naked to the creative account last year.
Jones told AdNews: “The last four years have been incredible, however it’s time for a new challenge. We’ve had a number of achievements over the past four years, the proudest being the way we’ve worked hard to turn the Red Rooster business around and seeing the positive results has been the most rewarding moment of my career. I know the foundation, strategy, leadership team and partners are strong and I’m excited to pass on the brand and see it continue on this successful path forward.”
Red Rooster has also been undertaking a programme to remove artificial colours, flavours and MSG from its menu. It is owned by Quick Service Restaurants and operates more than 350 restaurants across Australia.
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