whiteGREY has been appointed by Australian fast food brand Red Rooster as its social media agency of record, following a competitive pitch.
whiteGREY will be responsible for social strategy, creative, content creative and community management.
whiteGREY CEO Lee Simpson says his team were delighted to work with Red Rooster, a brand known for "good-value, great tasting chicken" and a bit of cheeky fun.
“whiteGREY will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun," Simpson says.
"We can’t wait to get started and also enjoy some great tasting chicken along the way.”
Red Rooster director of marketing Ashley Hughes says they needed an agency partner that could create and implement a clever social media strategy which would inspire Australians to satisfy their love of chicken and make Red Rooster their quick service restaurant brand of choice.
“whiteGREY demonstrated a solid understanding of our brand values and positioning and presented an ingenious social strategy underpinned by clever creative and content that matched the fun-loving nature of our brand," Hughes says.
"We look forward to working with the team and bringing the strategy to life.”
Work commences immediately with the first campaign expected to roll-out early 2021.
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