Sam Bragg.
Red Rooster has appointed Kill Boring Dead (KBD) as its social media partner.
Sam Bragg, CEO of Red Rooster, said the appointment reflects the brand’s appetite to do things differently.
“Australia’s original chicken shop is officially done playing it safe, and this is just the beginning,” Bragg said.
“As we look to the future, we want our marketing to be as brave and bold as the brand itself and while traditional media will always be part of our media strategy, we are excited about engaging new and loyal customers in a different way.
“Kill Boring Dead get culture, they get social, and they’re not afraid to challenge conventions. This partnership is about backing creativity, embracing risk, and showing up in a way that feels real, not rehearsed."
KBD has already hosted a 'Festival of Creativity' for REDS - a strategy day featuring drag performers, puppies and a taco truck.
Red Rooster joins recent client wins including Carman’s Kitchen.
"Reds is an iconic Australian brand with a huge opportunity to own culture in a way most of their competitors won’t,” said Kill Boring Dead CEO Marcus Willis.
“They’re hungry to be brave, to move fast, and to put social at the centre, not the sidelines.
“Even our Experience Lead, Shanice, got a tattoo of a pineapple fritter and the Reds logo, and yes, I’ve promised her free fritters for life. These are the kinds of KPIs we take seriously.
“In this game of chicken, Red Rooster’s not flinching. They’re flooring it.”
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