Credit: Reborn
Independent creative agency REBORN has appointed Nate Norrish head of connected experiences.
Norrish, previously head of create at OMD EMEA, will lead in this new role aimed at innovating traditional agency offerings to expand REBORN's impact across social media, partnerships and experiences.
“This is truly a homecoming for me, both personally and professionally," he said.
"My decade-plus experience abroad among some of the biggest brands has forged my deep belief in the transformative power of Connected Experiences in media and content.
"As holding companies grapple with consolidation, REBORN's independent agility and vision for innovative capabilities position it perfectly to disrupt the market. I'm incredibly excited to return to Australia and build the capabilities with REBORN, delivering truly connected experiences that foster fandom and build immersive experiences that connect brands to culture."
REBORN credits Norrish’s international experience and highlights the importance of the role to ‘drive’ the independent agency's growth.
"His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly what we were looking for to drive our next phase of growth. This role is pivotal in delivering truly connected, impactful experiences for our clients,” said CEO David Easton.
REBORN's goal is to create a competitive, Influence offering for their clients leveraging collaborations with creators, brands, talent and partnerships.
“This approach is designed not just to capture attention, but to maximise the lifespan and impact of creative assets, while developing new formats and innovations that extend content beyond a single moment, building efficiencies and ultimately setting REBORN apart in the competitive agency landscape,” said Easton.
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