Ford.
Ford Australia is preparing for the Australian Grand Prix in a campaign via VML.
“Ford is about thrill, we’re about work and we’re about adventure,” said Ford Australia director marketing, Ambrose Henderson.
“We do those things incredibly well and we are extremely proud of it. With Ready Set Ford, we’re making a fundamental shift to lift the primary brand by focusing on our customers and the lifestyles they lead. Given our strong sales results and momentum in 2025, there is no better time to do this.”
The global campaign debuted in the US in November 2025 and covers all vehicle nameplates under the Blue Oval.
Launching in Australian and New Zealand markets from mid-February, ‘Ready Set Ford’ integration will be seen around the Australian Grand Prix in March, as Ford returns to Formula 1 with Oracle Red Bull Racing.
Ready Set Ford will appear around Australia and New Zealand starting in Melbourne on February 9 and will feature across ARN Network, Meta, YouTube and across OOH via oOH!, JCD.
“What an amazing way to launch this new brand campaign with the first race of the F1 season happening in Melbourne, on Ford’s return to the pinnacle of motorsports after 22 years,” said Henderson.
“It is also being integrated in the launch advertising for the all-new Ranger Super Duty, the apex of the Ranger brand and the ultimate heavy duty work vehicle.”
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