RCJ
Melbourne Royal has appointed RCJ as media agency partner for the 2026 Melbourne Royal Show.
RCJ will lead integrated media and digital strategy for the show, targeting earlier consideration, broader reach and ticket sales conversion.
Carlos Correa, chief executive of RCJ, said the agency would apply a full-funnel, audience-led approach across media and digital.
"The Melbourne Royal Show is one of the most loved and recognisable events in Victoria," Correa said.
"We're proud to partner with the team as they shape the 2026 Show, using a full-funnel, audience-led approach across media and digital to help drive attendance, build momentum early and ensure the Show continues to thrive for future generations."
Grace Usher, senior manager of marketing and communications at Melbourne Royal, said the appointment reflected shared strategic direction.
"The Melbourne Royal Show is about bringing people together and creating memories that last," Usher said.
"RCJ demonstrated a clear understanding of our audiences and the role media and digital can play in building confidence, value and excitement ahead of the Show.
“We're looking forward to working in partnership to continue evolving how we engage Victorians while staying true to what makes the Show so special."
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