Razorfish launches Women in Technology program

By AdNews | 31 July 2014
Razorfish’s creative director/head of design Ina Behrendt

Digital agency Razorfish has launched Women in Technology, a program designed to address the gender imbalance in the tech and digital industry by educating and providing employment opportunities for women.

Women in Technology aims to push for a culture change in the industry and hopes to do so through high school programs, workshops, industry panels, bootcamps, roadshows, events and sponsorships.

“Everyone needs support and insights to grow their careers, and we believe the lack of women in our industry is a grassroots issue that we can address in real, practical ways,” Razorfish managing director Doug Chapman said.

Razorfish’s creative director/head of design Ina Behrendt is driving the program. An educator and advocate for women in technology, Behrendt also teaches with Miami Ad School as well as Cannes Cyber Lion classes.

"It’s important to give women more confidence and opportunities in the industry, particularly when it comes to knowing how to advance their careers.”

Internships and grad programs are a core part of the program as is collaborating with other like-minded organisations and groups such as GirlsGeek, Miami Ad School and the University of Sydney.

Next week the group will be partnering with General Assembly to host a panel exploring “Shaking up the tech world” – addressing the gender gap in the technology industry.

Want to be involved e-mail Ina Behrendt at Razorfish on ina.behrendt@razorfish.com.au

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