Home Loan company Rate Money is reshaping how more than 1.6 million self-employed Australians, including tradies, access finance in a campaign via independent creative agency Bounce.
“We wanted to show the power of partnering with someone who’s in your corner, who genuinely wants you to get the loan and is ready to help however possible,” said Bounce associate creative director Jacob Lumsdaine.
“A feeling tradies rarely experience if they’ve tried to secure a loan through traditional pathways”
Bounce executive creative director Joel Chapman said that picking the right tool for the job was literally the aim of the game.
"We combined photography, videography, CGI and AI to craft the campaign. It became a proof that AI vs. ‘real’ doesn’t have to be binary,” said Chapman.
“The better question is how every tool can deliver more. More creativity, more output, more possibilities… More Bang, as we say.”
The campaign is now live across social and digital channels nationwide.
“At Rate Money we pride ourselves on a tailored approach to home loan solutions for the self-employed,” said Rate Money chief marketing officer Cathy Stapleton.
“Working with Bounce has been a true partnership.
“They took the time to unlock the insights, dig into the category research and present a strategy that feels both creative and commercially sharp.
“We’re excited to continue building on this foundation together.”
CREDITS:
Client: Rate Money
CEO: Ryan Gair
Chief Marketing Officer: Cathy Stapleton
Marketing Coordinator: Kate Hughes
Marketing Coordinator: Briedelia Wiggins
Creative Agency: Bounce
General Manager: Danielle Collins
Executive Creative Director: Joel Chapman
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski
Director of photography: Cole Bennetts
Producer: Cameron Brown
Photo Assist: Sean Foster
Art Designer: Claire Mueller
HMU: Brooke Low
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