Radio Lollipop is celebrating 40 years of bringing music and play to children’s hospitals in a campaign asking Australians to go red via Match & Wood, Nibble Edge and UnLtd.
Red Lollipop Day on October 23 has invited communities across Australia to fundraise and wear red.
“The whole team at Match & Wood love working with Radio Lollipop,” said Match & Wood national operations director Victoria Valova.
“It’s been incredibly rewarding to use our media expertise to launch this new fundraiser and help amplify the incredible work Radio Lollipop does, bringing smiles and comfort to children when they need it the most.”
Radio Lollipop has served 13 hospitals across Queensland, Victoria and Western Australia.
“Every night our volunteers become DJs, turning the studio microphone into a source of laughter and comfort for children in hospital,” said Radio Lollipop charity coordinator Melissa Sparta-Dawes.
“For those who cannot leave their wards, volunteers bring magic, bubbles, games, and music to the bedside, offering a welcome escape from pain and worry.
“The power of music and play is some of the best medicine we can give.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
