Radio: Kyle and Jackie O take top billings; Hit 104.1 falls again

By AdNews | 2 June 2015
Kyle and Jackie O

Kiis' Kyle and Jackie O have held onto their FM lead in Sydney breakfast for the latest GfK radio ratings, despite WSFM's Jonesy and Amanda closing the gap on its Australian Radio Network (ARN) stablemates. Southern Cross Austereo's (SCA) Hit 104.1 breakfast team of Dan and Maz have seen another ratings slide, dropping 0.4 percentage points to hit 2.4% audience share.

Kyle and Jackie are leading the FM breakfast pack on 10.2% audience share after dropping 0.2 percentage points over the period, with Jonesy and Amanda following on 8.9% audience share after gaining 0.2 percentage points.

No surprises in the AM breakfast stakes, with 2GB miles ahead of all stations on 14.0% audience share, despite a drop of 1.9 percentage points. ABC702 picked up 0.1 percentage points, to pull ahead of Kiis with 10.3% audience share.

The biggest shift however came in drive, with Nova's number one drive show Kate, Tim and Marty knocked off their perch by Kiis' Hughesy and Kate.

Nova lost 2.1 percentage points over the period to hit 9.4% audience share, while Kiis gained 1.3 percentage points to win the shift on 11.3% audience share. 2GB's Ben Fordham dropped 0.4 percentage points but remained in thrid place on 8.7% audience share.

The biggest demographic drop for the period came for Kiis in the 18-24 demographic which shed 6.5 percentage points to hit 13.2% points.

The biggest gain in the ratings period was SCA's Triple M which picked up 4.8 percentage points in the 40-54 age demographic to reach 12.5% audience share. The station also picked up the biggest point increase in total demographic, with 1.4 percentage points gained over the period to hit 7.2% audience share.

Melbourne - 3AW down, Kiis gains in 18-24s

3AW suffered a rare slip in Melbourne during the latest radio ratings period, but no other station outside of the ABC was able to take advantage, with only marginal gains and losses recorded by the main commercial stations.

It still leads across the board, but 3AW dropped share in total people, and also in its 65+ demographic and drive slots.

ABC774 was the main beneficiary of the drops, posting gains in older skewing demographics.

However, the news wasn't so rosy for Triple J, which posted a 5.7 point drop in people aged 18 to 24, with Kiis 101.1 the main beneficiary by posting a 3.8 point gain in the survey period.

The king remains FoxFM hit 101.9 though, which has a 18.5% share of the demographic despite a small drop during the period.

Triple J remains the station to beat in people aged 25-39, adding another point to have a 15% share while its main competitors in the slot shed numbers. ARN's Gold, however, managed to pick up 2.5 points to join the pack.

Meanwhile, 3RN a drop in people aged 55-64, down 4.2 points. Given it had a 7% share, the survey finding would be concerning to the station.

There were no major shifts in breakfast, but Gold is now challenging 3AW in the afternoon slot after a reversal of fortunes for the stations.

Perth's Mix 94.5 dominates total listeners, but Triple J is gaining

SCA station Mix 94.5 remains on top in Perth when it comes to the overall listening market, despite dropping 0.4 percentage points, down to 13.5% from 13.9%.

Mix's nearest competitor in the total market is ABC-owned Triple J, which increased by 2.8 percentage points to 12%, from 9.2%. This is a big jump for Triple J, which was coming in at fourth spot in the last radio ratings – it knocked 96FM off the second spot.

In third position for the overall listening market was Nova 93.7, followed by 96FM.
ABC 720 remains king in the breakfast slot with 13.3%, despite this being a drop from 15% in the last ratings. Nova 93.7 takes second position with 12.3%, followed by Mix 94.5 with 12%.

Despite a 0.1% percentage point drop, Nova continues to lead in Perth's drive time battle with a 14% share. Mix 94.5 follows behind with 13.1%, only slightly down from 13.3% in the last ratings period. Triple J trails Mix with 12.4% in drive time – up 1.8 percentage points.

Brisbane battles play out

Brisbane is seeing an interesting battle play out in the 25-39 demographic: Triple M has increased its lead by a massive 6.0 percentage points to a 15.9% share of audience, while Nova is also up 1.7 percentage points and continues to lead in this age group by a substantial 20.7% lead.

In the 18-24 bracket, meanwhile, Nova has shot up 4.1 percentage points to a massive lead of 28.6%. Next in line, and trailing behind somewhat, is Triple J with a 20.1% share having haemorrhaged 6.0 percentage points in this ratings survey.
Across the entire population, ARN station 97.3FM has fallen by 0.6 percentage points but still leads Brisbane with a 13.7% share of the overall listening market.

However, it is possible that Nova has picked up the bulk of those listeners, as the only station to make gains across the whole pie: it picked up 0.7 percentage points to take its audience to 12.3%.

ABC 612 is the nearest rival to the main leaders in the metro area and holds steady with an audience share of 10.8% across the entire range of demographics.

Finally, ARN 97.3FM comfortably leads breakfast in the city with a 13.8% share (the same as the last survey), while Nova has pipped it to the post in drive time with a 14.4% lead – up 0.7 percentage points on the last survey. 

Adelaide's ARN leads overall

ARN station Mix 102.3 has recovered its slight drop from the last few rating periods and leads Adelaide by a 0.7 percentage point to capture 14.3% of the overall listening market.

However, much like last time, ARN still fails to capture the bulk of the 25-39 demographic which is by and large tuning into Nova 91.9FM, which nets a 22% audience share. Nova, meanwhile, has grown its overall listenership by a 0.4 percentage point to 12.4%.

Consequently, Nova has darted just in front of the ABC which has fallen by a 0.2 percentage point, taking its share of the pie to 12.3%. The ABC still leads in the breakfast race with a 0.4 percentage point increase to 18.4% - a way out in front of nearest rivals - other talk station Five AA on 14.1%; MIX on 13.7% and Nova on 12.1%.

MIX will be very content with its gains in drive time, however. Spanned by two shows: Hughesy and Kate and Kyle and Jackie O, it gained 3.4 percentage points taking its audience to a 15.4% share. Its nearest rival, Nova, has fallen 0.7 percentage points to an audience share of 14.3%.







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