Radio advertising revenue up 41% in June

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 20 July 2021

Advertising revenue for metro commercial radio stations reached $64.190 million in June, up 40.9% year-on-year, according to Deloitte data.

The data, released by industry body Commercial Radio Australia (CRA), shows June quarter revenue at $175.431 million, up 53.8% from the year prior.

This pushed the financial year results to $627.776 million, down 2.4% compared to $643.046 million in 2019/20.

Commercial Radio Australia CEO Joan Warner says conditions, while there would be some impact from the current lockdowns, were more positive than last year.

“Advertising spend had rebounded strongly before the current lockdowns.” Warner says.

“Some caution has crept into the market due to uncertainty about how long the restrictions will last, but the longer term economic indicators remain positive. Some businesses are also more prepared this time around to manage through the disruption.

“As we’ve seen through previous lockdowns, radio remains highly relevant when people need news and information.”

Victorian stations, which experienced a lockdown throughout Greater Melbourne in the first two weeks of June, generated $20.217 million in ad revenue for the month, up 36% compared to June 2020.

NSW stations achieved a 46% rise to $19.670 million in June.

Queensland was the strongest performer, with revenue up 51% in June to $10.244 million, while Western Australia was up by 37% to $8.321 million and South Australia climbed 31% to $5.739 million.

All markets returned strong growth in the June quarter. Queensland led the pace up 61% year-on-year to $27.210, followed by NSW up 56% to $53.131 million, and Victoria up 52% to $$56.751 million. Western Australian revenues grew by 51% to $22.358 million and South Australia was 44% higher at $15.982 million.

The metropolitan revenue figures report on revenue received by metropolitan commercial radio stations in the five major capital city markets and include agency and direct ad revenue.

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