Radio advertising revenue climbs in August despite lockdowns

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 20 September 2021

Advertising revenue for commercial radio continued to climb in August despite lockdown restrictions in various states.

Revenue for the month was up 16.8% when compared to August 2020, according to data released by industry body Commercial Radio Australia (CRA).

Advertising revenue for the five major Australian capital city markets reached a total of $49.65 million in August compared to $42.527 million one year ago.

“With continued COVID lockdowns it is encouraging to see ad revenue remain in positive territory year-on-year,” says CRA CEO Joan Warner.

“Melbourne stations for example, re-entered their sixth lockdown in August since the pandemic began, and reported a solid 33% year on year increase in ad revenue to $16.421 million in that month.”

Sydney reported a 4.5% year-on-year increase in ad revenue to $13.36 million in August, Brisbane was up 14.5% to $8.03 million, Perth rose 13.8% to $6.98 million, and Adelaide increased 13.2% to $4.87 million.

The figures include agency and direct ad revenue and are compiled by media data analytics company Milton Data which took over from Deloitte in July.

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