Global ad agency R/GA has launched a government practice, led by Tish Karunarathna, with the Australian Government as its founding client.
With a focus on emerging consumer attitudes and behaviours, R/GA’s government practice will leverage the agency’s existing capabilities across brand, communications, experience, data and technology.
Michael Titshall, senior vice president, Australia, at R/GA, said Tish has a track record of leading ground-breaking work and a deep understanding of Australia’s public sector.
“Most recently, he was a director at Deloitte, where he led the integration of its digital capability across consulting practices and technology alliances to better serve the needs of its federal government clients," Titshall said,
Karunarathna said he is looking forward to building on his previous experience spearheading government strategy at Deloitte, Merkle and Isobar.
“It is essential that government sees creativity as a transformational tool to orchestrate human experiences. Over the last eight-months I’ve been excited to see a genuine appetite for new thinking, new ideas and new approaches to solve public policy challenges," Karunarathna said.
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