R/GA Australia wins Australian Ethical account

Paige Murphy
By Paige Murphy | 27 January 2021

Ethical investment manager Australian Ethical has appointed R/GA as its marketing and innovation partner. 

As its innovation and marketing partner, R/GA will work with Australian Ethical to help accelerate its innovation strategy and redefine its marketing communication.

The appointment comes as the ethical investment manager announced $5 billion in funds under management and competition in the ethical investment space continues to intensify.

“We have an amazing opportunity to continue our leadership in ethical investing, and to do that we need partners who can help us innovate," Australian Ethical chief strategy and innovation officer Marion Enander says. 

"R/GA has a proven history of creating category-defining innovations, so bringing them in as part of our core team was an easy choice." 

R/GA Australia VP, executive strategy director Jon Holloway says the team will help Australian Ethical grow its impact for members, society and the environment. 

“It’s not often you get to work with a brand that realises the importance of combining innovative products and services with marketing – all while truly doing good for their customers, the industry and the world,” Holloway says. 

Australian Ethical is the latest win for R/GA which also recently added Uber and Kimberly-Clark to its client base. 

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