R.M. Williams
R.M.Williams wants Australians to embrace adventure and tick off their bucket list dreams in a new campaign via Banter.
‘Grab Life by the Tugs’ reveals that nearly 80% of Aussies have a bucket list, yet only 49% are actively ticking items off, according to R.M. Williams.
“There’s a deep desire to live more boldly and break away from the ordinary,” R.M. Williams head of brand marketing communications Victoria Taylor said.
“At R.M.Williams, we believe adventure starts the moment you pull on your RMs.”
The campaign includes PR, social media, a Broadsheet media partnership, a consumer promotion and an activation at Pitt Street Mall from 5 June to 8 June.
More than $60,000 in prizes will be available.
A special promotion will run in-store and online from 2 June to 29 June across Australia and New Zealand.
Customers can win the ‘Adventure of a Lifetime’ (valued at $20,000) and a pair of handcrafted R.M.Williams boots.
CREDITS
Chief Marketing Officer – Kai Tunley
Head of Brand & Communications – Victoria Taylor
Senior Marketing Manager – Bree Salzmann
Head of Brand Activations – Paul Giannangeli
Activation, PR, Social – Banter
Paid Media – WiredCo
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