Quantcast expands APAC and ANZ sales teams

By AdNews | 28 March 2024
Alara Yenisey.

Advertising technology company Quantcast has made three new appointments to its APAC sales team.

Alara Yenisey has been appointed client success manager in ANZ, while Koh ChewHoi and Amanda Soh join the Singapore office as client success manager and senior sales manager respectively.

Yenisey, who will be based in Melbourne, comes to Quantcast with a background in digital media, advertising and client management.

Prior to joining Quantcast, Yenisey held key account manager and digital planning roles at News Corp Australia, UM, OMD and SBS, working with national and global clients including Coles, Optus and McDonald’s.

ChewHoi is a seasoned digital professional, with more than a decade of experience in media and publishing, primarily in Singapore.

Across her career, Chewhoi has worked in management positions at Singapore Press Holdings, Performics, iProspect and Zenith.

Soh comes to Quantcast with extensive sales and account management experience within the APAC digital advertising industry. Under her new remit, she will be responsible for driving revenue growth and fostering strategic partnerships with key clients across the region.

Prior to joining Quantcast, Soh was the Southeast Asia agency lead and client partner for Twitter (now X), where she was responsible for spearheading initiatives to increase the platform’s footprint in-market. She has also held senior account manager roles at Oracle, Amnet and MEC.

Quantcast, vice president APAC Sonal Patel said the company is excited to expand its sales and client management team in the region as it continues to grow.

"Amanda, Alara and Koh all bring a depth of experience in their respective markets, and a passion for enhancing client relationships," said Patel.

“Quantcast has significantly bolstered its Australia and Southeast Asian operations over the past several months, reflecting a genuine commitment to growing our APAC footprint and strengthening our relationships with our clients. The sales team is well-placed to extend our efforts in the APAC market.”

Yenisey said as a digital-first marketer, Quantcast’s dedication to leading the market in effective, accurate digital advertising makes it an attractive place to work.

"I’m excited to join the growing ANZ team and look forward to bringing my extensive agency experience to drive measurable outcomes for Quantcast clients," she said.

Chewhoi said Quantcast has become one of the premier digital advertising marketers across Asia and she's excited to be part of such an illustrious organisation.

"With a passion for improving the client experience, I’m looking forward to bringing my experience to help grow the client books across Asia.”

Having worked in the APAC digital sales industry for most of her career, Soh had a front row seat to Quantcast’s ongoing growth and domination in the market.

"I’m excited to be joining the team at a pivotal time for the organisation as it seeks to further drive revenue and new client partnerships, particularly across Asia," said Soh.

All appointments are effective immediately.

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