Digital outdoor media company QMS has closed a deal with digital out-of-home group AOM to represent its assets across New South Wales, Victoria, Queensland and South Australian locations.
The agreement includes 24 digital assets and three premium static sites, with plans for future digital conversion across all lots.
The AOM locations partnering with QMS extend across Sydney’s suburbs with Victoria Cross Metro Station in North Sydney, Manly Wharf, and Pennant Hills Road in Thornleigh. In Brisbane, Eagle Farm and Bowen Hills.
Adelaide has Hindmarsh, while Melbourne locations include Brighton East, Bentleigh and Ringwood. The agreement will also have Sydney locations at Petersham, Rydalmere and Mona Vale converted to digital screens in the ‘near future’.
“The additional locations across the country complement our existing network and will provide our clients and agency partners with even greater reach and attention capability," said QMS chief operating officer, Sara Lappage.
“DOOH continues to grow rapidly as brands increasingly embrace the channel’s brand-building capabilities, delivering both impact and scale. AOM’s portfolio is a natural fit for QMS, and we’re excited to work with the AOM team.”
The agreement follows QMS’ ongoing expansion across Australia and New Zealand, including the addition of 41 new premium digital billboard locations across Australia as well as the landmark Auckland Transport street furniture contract.
“Joining forces with QMS will allow brands to reach more Australians and capture their attention with our state-of-the-art assets,” said Leonie Valentine, board chair at AOM.
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