Digital outdoor media company QMS is preparing to unveil findings from a research study on what it takes to build enduring brands.
QMS has surveyed Australia's top marketers to uncover the biggest opportunities and challenges.
The findings, which span more than 16 different categories covering new, developed and established brands, will be revealed next week.
"In a world where consumer behaviour shifts faster than campaigns can launch, this ... will lift the lid on what truly matters to marketers today," said Christian Zavecz, chief strategy officer at QMS.
"Our collaboration with Ocean Outdoor UK provides a unique global perspective that will be invaluable for brands looking to future-proof their strategies."
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