QMS reveals Paris Olympics screen network and partnerships

By AdNews | 29 June 2023
L to R: Mark Fairhurst, Sara Lappage and Adrian Venditti.

QMS has outlined its vision for the Paris 2024 Olympics Games, including the launch of a screen network and innovative partnership packages.

Mark Fairhurst, QMS executive general manager, said he's incredibly proud that QMS is the official Outdoor Media Partner of the Australian Olympic Committee (AOC) for the Summer Olympics in 2024 and the Winter Olympics in 2026. 

“Sport is interwoven into the DNA of all Australians and Paris 2024 will be a unique opportunity to leverage the influence of outdoor, delivering diverse audiences at scale and extending reach in a completely brand-safe environment that is proven to make brands famous,” he said.

“A QMS Olympics partnership represents an amazing digital platform for brands to broadcast, connect and activate their Olympic association in the hearts and minds of all Australians where they live, work, visit and play.

“We look forward to working with our partners to bring the first Olympic out of home sponsorship of this magnitude in Australia to life. We can’t wait to see you on the podium."

With digital-first asset coverage - 94% of QMS’ saleable inventory each week is digital - QMS strategic sales director, Adrian Venditti, said given the time difference in Paris, peak time finals and major results will be breaking on the QMS' screens every morning.

"11.00pm in Paris is 7.00am in Sydney, so as our roads are at their busiest, all eyes will be on the Olympic content on our screens," he said.

QMS has developed three levels of Olympic Podium partnership – Gold, Silver and Bronze – with each level guaranteeing category exclusivity across the Olympic screen network. 

Venditti said QMS has deliberately hand-picked every site and location and considered the right weighting across each format to deliver a high-impact, national DOOH solution for brands. 

“Our Olympic Podium partnerships have also been developed in line with the IOC and AOC’s focus on sustainability, which is made possible by our Olympic screen network being powered by 100% renewable energy, ensuring the right audiences are impacted in a sustainable manner," said Venditti. 

The AOC’s CEO, Matt Carroll said once again, the Olympic Games will capture imaginations and inspire all ages, cultures and regions.

“We are excited about working with QMS to bring the stories, news and achievements of the Australia Olympic Team to big audiences across Australia via their extensive premium digital network," he said.

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