QMS has renewed its partnership for the fourth year in a row with The Royal Children's Hospital’s Good Friday Appeal.
The outdoor media player will advertise the 2026 “Give For The Kids” campaign across high-impact metro and regional Victorian billboards, in an effort to support the broader Good Friday Appeal donation drive, to be held on Friday, the 3rd of April.
The outdoor coverage will feature appeal ambassadors Ollie and Alissa, with the intention to inspire awareness and donations across the state.
The 95th Good Friday Appeal, in partnership with QMS, aims to procure enough donations to fund state-of-the-art equipment, technology, ground-breaking research, education initiatives, as well as patient and family-centred programs.
“We’re grateful to QMS for their continued generosity and commitment to the Appeal," Rebecca Cowan, the executive director for the Good Friday Appeal campaign, said.
QMS’s support will extend beyond the digital outdoor campaign, with staff participating in volunteer and fundraising efforts leading up to Good Friday.
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