QMS has again partnered with big brands for Vivid Sydney 2026, delivering digital out-of-home campaigns across the city.
This year's Vivid Sydney presence follows QMS's continued digitisation of the City of Sydney street furniture network, with the recent rollout of an additional 50 premium digital screens across the CBD.
More than 20 major advertisers will feature across QMS's City of Sydney digital street furniture network during the festival, which will run from 22 May to 13 June.
QMS’s 2026 Vivid partners include: Saint Laurent, Aware Super, GWM, NRMA, Gucci, Victoria Government, Paramount+, IWC, Oceania, AMEX, Bupa, UPI, Netflix, Commsec, Frontier and others.
“Vivid Sydney continues to provide a powerful platform for brands seeking cultural relevance and scale,” said Olivia Gotch, general manager at QMS, City of Sydney.
“With our City of Sydney digital street furniture network, we are helping brands engage Vivid audiences across high-dwell environments including the CBD, key entertainment and dining precincts, transport corridors and inner-city neighbourhoods, delivering strong frequency and impact throughout the festival.
“Vivid Sydney creates a unique opportunity for brands to be part of a globally recognised cultural event while engaging big audiences with scale, creativity and contextual relevance at a time when Sydney is truly alive.”
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