Waitemata Station.
QMS New Zealand has launched into the market as a single unified out-of-home operator, bringing together a network of nearly 2,000 street furniture panels, more than 280 billboards, more than 4,000 transit panels, 82 rail network panels and 36 airport sites.
The network covers Auckland, Wellington and Christchurch as well as regional locations across both islands.
QMS NZ is the exclusive OOH operator of the Auckland Transport street furniture network and Wellington Airport, making it the first operator to simultaneously manage both Auckland and Sydney's City of Sydney street furniture contracts.
"For the first time, advertisers and agencies have access to a truly integrated, national OOH solution that combines the reach and impact of street furniture, transit, billboards and airport media under one roof," said Ben Gibb, QMS national sales director for New Zealand.
"Instead of talking about formats, we can now talk about journeys — following a commuter across every touchpoint from where they live, work and play and back again."
The launch positions QMS NZ as an audience-first rather than inventory-led operator, backed by the technology and data infrastructure of QMS Australia. Common ownership creates a consistent ANZ offering for trans-Tasman clients across data, reporting and capability.
"QMS NZ is doing something the OOH market has needed for a while — simplifying how outdoor is planned and bought at scale," said John Halpin, WPP Media NZ CEO.
"QMS NZ's unified national network offers scale, simplicity, and improved audience insights to the OOH sector," said Abby Parkin, CEO of PHD Aotearoa.
"This shift positions outdoor as a strategic channel, benefiting agencies, advertisers, and the industry as a whole."
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