QMS has launched The Jewel, a new digital large format site at 240 Queen Street in Brisbane's CBD.
Positioned in a pedestrian precinct linking Brisbane's luxury retail and financial districts, the site offers a single-face, unobstructed view from street level.
The screen features full motion and 3DOOH capability, with campaigns expected to deliver more than 800,000 weekly impressions.
The launch expands QMS' Digital Large Format network, which includes The Emporium (VIC), The Queen (QLD), Manly Wharf (NSW), Victoria Cross Station (NSW) and Rundle Mall (SA).
"The Jewel is set to become one of Brisbane's most iconic and in-demand digital out-of-home assets," said Sara Lappage, chief operating officer at QMS.
"Its scale, location and advanced digital capability allow us to offer clients a truly premium creative canvas in the heart of the CBD.
"As Brisbane continues its evolution toward 2032, with the city's profile set to grow nationally and globally, 'The Jewel' provides brands with a powerful platform to build presence with valuable audiences at scale, in one of the city's most important commercial and cultural precincts.
"Importantly, it strengthens our national network of high-impact digital locations giving brands greater flexibility to deliver bold, creative and contextually relevant campaigns across multiple cities.
"Much like The Emporium in Melbourne, this site sets a new benchmark for creative impact in the Brisbane market."
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