Digital outdoor media company QMS has launched six digitised billboards at the Australian Turf Club's Rosehill Gardens.
QMS, following its successful tender in June 2024 to manage the high-profile assets along James Ruse Drive, has transformed them into digital large format billboards which will be operational by the end of August.
The upgrade delivers an additional two million impressions each week, taking QMS' Sydney network reach to 92% of the city's population each week.
"Digitising Rosehill Gardens further reflects our commitment to delivering a high-impact, dynamic and premium, digital communication platform across Sydney," said Sara Lappage, chief operating officer at QMS.
"The western Sydney corridor is one of the most valuable audience catchment areas in Australia and our expanded digital network gives brands the power to influence it like never before.
“We look forward to continuing to work with the Australian Turf Club to deliver on the strong demand for these premium digital assets we're already seeing from agencies and clients in 2025 and beyond."
Donna Forbes, head of commercial at Australian Turf Club, said Rosehill Gardens Racecourse was one of Australia's leading sport and entertainment centres.
"We're delighted to see the investment into these new digital sites from QMS, which will be a powerful addition to Rosehill Gardens,” she said.
The Rosehill Gardens expansion adds to QMS' Sydney portfolio, which includes the City of Sydney digital street furniture network, Transport for NSW, Hills Shire Council, ARTC and the M2 Motorway billboards.
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