Digital outdoor media company QMS has announced that campaign-based selling for its City of Sydney street furniture network will be open from August 29.
The announcement was a key part of an event staged by QMS at Sydney Town Hall last night, attended by over 400 of Australia’s marketing, advertising and media executives.
QMS chief customer officer, Mark Fairhurst, said the announcement marks a significant milestone in the transformation of street furniture in Australia, with the new City of Sydney network increasing digital in the network tenfold, making it the most comprehensive digital street furniture offering in the country.
“For the first time, the City of Sydney can be bought as one iconic 26 square kilometre powerhouse, reaching 2.6 million people a week, two-thirds of whom live right across the Greater Sydney region.
“QMS will be able to deliver a Sydney audience like never before, with a street furniture network that redefines the benchmark for digital out of home.”
90% of QMS’ new City of Sydney advertising inventory is digital to meet the growing demand for more dynamic, data-led and engaging outdoor advertising. Powered by 100% GreenPower energy, the network is optimised for visibility and attention, with 86-inch panel displays being both bigger and brighter.
QMS’ general manager for City of Sydney, Jemma Enright, said: “Our re-energised City of Sydney network will create increased impact for brands, harnessing the power of digital and data to drive innovative opportunities that can significantly improve campaign effectiveness.
“Through data-informed packaging, QMS’ easy-to-buy packs offer advertisers the ability to tailor, optimise and activate campaigns at scale.
“Our opening to the market on the 29 August brings to an end the official launch phase, where our eight launch partners have had a period of exclusive access to the network. We thank these incredible brands for bringing colour and quality communication to the community as our network took shape.
“The feedback from our partners and the wider industry has been positive and sales momentum for the coming months is exceeding our expectations.”
QMS CEO John O’Neill said: “We are honoured to be partnering with the City of Sydney to deliver world-class public infrastructure that will keep the citizens of Sydney moving well into the future. It is a wonderful example of business and local government joining forces to provide world-class, public infrastructure for the benefit of the community and brands.
“The new QMS City of Sydney network is built to enhance the overall experience of the Sydney CBD and its growing surrounding suburbs each and every day. It is a network intrinsically created to serve the citizens of a global city, with sustainability, accessibility and equal access for all at the fore. The 800+ panel network will give the City of Sydney’s community a suite of DDA compliant public infrastructure that is built to last.”
In June 2020, QMS was appointed to an exclusive 10-year agreement, plus a further five-year option, to create a premium, reimagined network of street furniture for the City of Sydney.
The agreement includes a newly designed suite of bus shelters, kiosks, public toilets, seats and bins replace the current furniture, most of which has been in place since 1997.
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