Digital outdoor media company QMS has unveiled a campaign for the global launch of L’Oréal’s new Kérastase Gloss Absolu hair care product.
The 30-second full motion 3DOOH campaign was created by QMS’ in-house QUBE creative services team, working closely with the L’Oréal team and Wavemaker.
The campaign is running on QMS’ Emporium Melbourne digital large format billboard, which draws more than 18 million visits a year.
Kérastase has also launched new creative executions on QMS’ City of Sydney digital street furniture network, with panels that give the illusion of transparency.
QMS CMO Tennille Burt said the Kérastase Gloss Absolu campaign is an “example of how we’re partnering with brands to push creative boundaries in DOOH.”
“Delivering Australia’s first 30-second full motion 3DOOH campaign alongside unique transparent digital panels for this launch demonstrates the potential of DOOH to create truly captivating brand moments,” she said.
“Together with L’Oréal and Wavemaker, we’ve created a campaign that not only stands proudly on the global stage creatively, but drives real audience impact for this exceptional product.”
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