Digital out-of-home advertising company QMS has launched a 3DOOH full motion campaign to celebrate the new Beefmaster barbeques for Barbeques Galore stores.
The campaign was spearheaded by Barbeques Galore and in partnership with global media and marketing agency Carat, alongside QUBE, QMS’ creative team.
The campaign will run in November across QMS’ digital network.
This includes full motion 3DOOH ads at the Emporium Melbourne location and The Convenience Network’s screens across Australia.
In the final week of the campaign, the ads will appear on national digital large format sites and QMS’ City of Sydney street furniture network.
QMS Chief revenue officer, Alex Kerley, said the campaign demonstrates the potential of 3DOOH to create impactful brand exposure.
“The campaign led by Barbeques Galore for Beefmaster demonstrates the power of 3DOOH to create attention-grabbing, talkable moments that drive real brand impact,” said Kerley.
“Working closely with the Barbeques Galore and Carat teams, we’ve delivered a campaign that captures the scale and quality of the Beefmaster range.
“The combination of full motion 3DOOH at Emporium Melbourne and The Convenience Network across the country, supported by our broader national digital large format and City of Sydney network, gives Barbeques Galore the reach, scale and creative impact they need to drive awareness, build consideration and influence sales.”
Barbeques Galore head of marketing and Brands, Noelle Alphonse, said the scale, innovation and quality of the campaign captures the product range in an impactful brand experience for consumers.
“We’re excited by the new Beefmaster range as it speaks to Aussies who are ready to take their barbeque experience to the next level and ‘Become the Beefmaster’,” said Alphonse.
"To ensure that we spoke to today’s Aussie families in an impactful, relevant and memorable way, we wanted to curate an unforgettable experience that exemplifies the scale, innovation and quality of the Beefmaster and the 3DOOH experience created has allowed us to do exactly that."
“It’s a bold visual statement that mirrors the reliability and performance the Beefmaster stands for with innovative tech enhancements that invite Australians to see, feel, and experience the next evolution of barbequing with Barbeques Galore.”
Carat NSW client partner, Terrie Severino, said the partnership with QMS enabled them to bring the product to life in an impactful way that connects with Australians through food and outdoor living.
"We’ve had a long and strong partnership with Barbeques Galore, and this campaign perfectly captures the innovation and quality that makes the Beefmaster the ultimate choice for Australians who love great food and outdoor living," said Severino.
"Using 3DOOH gave us the opportunity to connect with audiences in a fresh and dynamic way to drive both attention and brand love for the Beefmaster.
“The new 3DOOH campaign brings the full Beefmaster experience to life, celebrating innovation, quality and the Aussie spirit of connection around the barbeque. Through dynamic motion and scale, the campaign immerses audiences in what it truly means to “Become the Beefmaster”
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