Digital outdoor media spoecialist QMS Media has won the exclusive sales and marketing rights for 7-Eleven’s national digital advertising assets, as convenience buying surges.
QMS, with a national footprint of more than 480 sites in metro and regional Australia, will reinvent and relaunch 7-Eleven’s growing advertising offering.
"As a nation, we find ourselves in extremely difficult and uncharted territory," says QMS Media Australia CEO John O’Neil.
"The 7-Eleven portfolio provides a unique platform for advertisers to continue to effectively communicate to consumers during this challenging time.
“We know that Australians will require ongoing access to everyday essentials, and with social distancing top of mind, will be seeking short-term convenience for these goods and services.
“The increased pressure on transport and logistics services to ensure shelves remain stocked and essential items are available, not to mention the reliance on the car as the primary mode of transport for the average Australian during this time, places an even greater emphasis on the petro-convenience offering than before.
“We are proud to be given the opportunity to relaunch this quality digital offering, which will be underpinned by our intelligent data and insights platform and the flexibility and relevance of dynamic creative messaging.”
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