QMS expands teams for programmatic digital OOH

By AdNews | 24 February 2021
QMS Victorian sales team

QMS has expanded its customer focused team with the promotion of senior sales leaders and the creation of Programmatic and IMPULSE general managers to enhance client servicing and drive new revenue and market share.

In Sydney, Nicole Pennells, Elliot Devine and Claire Allison have been promoted to group business directors. Both Nicole and Elliot will lead group agency teams whilst Claire will head the Independent Agencies and Direct Sales team in market.

The Melbourne team will see Jess Zavecz, Alana Begbie, Tara O’Keefe and Tim Stevenson also elevated to Group Business Directors with Jess, Alana and Tara spearheading the Group Agency teams and Tim leading the Victorian Independent Agencies and Direct Sales team.

QMS chief revenue officer Alex Kerley said the promotions will further enhance QMS’ market presence as it continues to implement its strategic growth initiatives.

Kerley said: “With our current growth momentum and increased market demand, these new roles will further enhance our team’s ability to focus on quality customer service delivery and help our clients maximise the speed, flexibility, data and creative opportunities that exist for them when planning and buying digital out of home.

“Our team of group business directors have been integral in helping to grow and shape QMS to where we sit today, and these promotions are a reflection of their hard work and dedication to excellence."

Two brand new national product roles have also been created to provide a dedicated focus to delivering product innovation and incremental revenue opportunities across the business.

Experienced senior media and sales leader David Sutherland has been promoted to general manager – Large Format & Programmatic which will see him responsible for expanding QMS’ leadership in both Digital and Programmatic Out of Home (pDOOH).

After a successful period of leading the Victorian Sales team, Andrew Robertson will return to Sydney as general manager – IMPULSE, with a focus on expanding and further developing the revamped small format digital 7-Eleven network nationally.

QMS chief customer officer Mark Fairhurst said the elevation of David and Andrew was another major step forward in broadening the QMS team to support the strategic growth vision for the business nationally.

“David’s new role is crucial to the future vision we have for pDOOH as an enhancement to clients’ existing DOOH strategies. For the past two years, David has helped lead the charge on our pDOOH approach and his experience and understanding of the media, outdoor and programmatic sectors will allow QMS to help continue leading the industry into its promising programmatic future.

“I am also pleased to welcome Andrew back to the Sydney office where he will now have the exciting opportunity to lead our IMPULSE offering nationally. In just over six months, the demand for our re-invigorated 7-Eleven digital network continues to grow and we are pleased to have Andrew’s industry and product experience to help develop this offering even further.”

QMS - NSW - Sales Team

The NSW sales team. 

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