Sophie Mylne, Jodie Bradley, Katie Micallef and Bianca Jeffrey. Credit: QMS
Digital outdoor company QMS has added four senior leaders to its national sales and strategy teams.
In Melbourne, Sophie Mylne joins as strategic sales manager after 14 years at Dentsu, most recently at Carat where she led the AHM account.
Her background also includes roles at Vizeum and Mitchell & Partners.
In Sydney, QMS has appointed three group business directors.
Bianca Jeffrey and Katie Micallef take on newly created NSW independent and direct roles, aimed at strengthening relationships with independent agencies and direct clients.
Jeffrey was previously group business director at Are Media, and has also worked at Mirvac and Bauer Media.
Micallef joins from Nine Network, with earlier roles at Omnicom Media Group and TorchMedia.
Also joining the Sydney team is Jodie Bradley as group business director for NSW agencies. She spent more than a decade at ARN in sales, strategy and partnerships, and has held roles at Medium Rare Content, Ikon Communications and MTV Australia.
QMS chief sales officer Tim Murphy said the appointments build on the company’s ability to deliver for clients.
“It’s terrific to welcome Sophie, Bianca, Katie and Jodie to the QMS team,” Murphy said.
“Each of them brings a wealth of experience and a deep understanding of how to deliver meaningful outcomes for our customers.Their combined expertise will strengthen our ability to create smarter, more effective solutions that help brands connect with our audiences in powerful ways.
“As we continue to evolve our business, our focus remains on partnering closely with clients and agencies to deliver innovative, quality campaigns that drive measurable and sustainable growth.
“This investment in talent reflects our deep commitment to helping our partners thrive in an increasingly dynamic media landscape.”
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