Digital outdoor company QMS has renewed and expanded its exclusive advertising licence for Sydney’s M2 Motorway.
There will be an additional seven digital panels as part of a new agreement with advertising infrastructure developer Manboom.
The contract allows QMS to expand its footprint along Sydney’s key north-west corridor, with additional sites rolling out through 2025 to boost its NSW reach.
The renewed agreement secures QMS’ ongoing presence along the M2 Motorway, with new prime digital sites already live in Macquarie Park, Beecroft, Winston Hills and Baulkham Hills, and two more set to launch soon at Eden Gardens and Cheltenham.
QMS chief operating officer, Sara Lappage, said securing another long-term renewal for the M2 Motorway highlights the company’s commitment to delivering digital out of home solutions for its clients.
“This exclusive license allows us to provide brands with even more opportunities to deliver impactful and engaging communication along one of Sydney’s must have commuter corridors,” she said.
“Our recent tender wins for Transport for NSW, Australian Turf Club, Hills Shire Council and ARTC, coupled with the City of Sydney digital street furniture network, means that in 2025, QMS has a commanding portfolio of premium OOH assets across Sydney, delivering attention, impact and influence for brands.”
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