Olivia Gotch.
QMS has converted 50 static panels to digital across its City of Sydney street furniture network, taking the total to 600 digital screens spanning the CBD, The Rocks, Surry Hills, Darlinghurst, Haymarket and inner-city suburbs including Potts Point, Woolloomooloo, Zetland and Alexandria.
The expanded network reaches 3.9 million Sydneysiders over a four-week period and significantly increases QMS's programmatic DOOH capability, allowing brands to activate campaigns in real time, optimise by time of day and respond to audience and environmental triggers.
"The City of Sydney network is the most premium and in demand out-of-home environment in the country, and this expansion is about giving our clients greater flexibility, speed and precision in how they connect with these audiences," said Olivia Gotch, QMS general manager for City of Sydney.
"The move to further digitise our network allows us to deliver that at scale through dynamic creative, programmatic activation or more efficient campaign delivery."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.