Credit: QMS
QMS has used its in-house creative team QUBE to produce a 3DOOH full-motion campaign for Allianz Australia on Melbourne's Emporium digital large format screen, tied to the insurer's Football Australia sponsorship.
The creative, built for the Care never gives up campaign, features CommBank Socceroos captain and goalkeeper Mathew Ryan alongside Deni Jurić and Awer Mabil, shot on location at Allianz Stadium.
The Emporium execution anchors a broader national campaign running across QMS' City of Sydney digital street furniture network and its Digital Large Format portfolio.
Ben Dillon-Smith, QMS creative director, said the format-specific approach was central to the result.
"This campaign is a great example of what's possible when creative is developed specifically for a premium format,” Dillon-Smith said.
“By working closely with Allianz and capturing original content, we've been able to deliver a truly immersive execution that makes use of the scale, perspective and creative capability of 3DOOH."
Laura Halbert, Allianz general manager, consumer strategy and marketing, said the campaign was designed to connect with audiences around the World Cup.
"We are really proud of this campaign which reflects Allianz's focus on connecting with audiences through meaningful and engaging experiences,” she said.
“Bringing the excitement of the World Cup into a real-world environment allows us to create a memorable brand moment that will make a lasting impression on Australians.
"Working closely with QMS and the QUBE team has allowed us to create a tailored execution that elevates our brand presence, engages audiences during a major global sporting moment and maximises our partnership as the Official Insurance Partner of Football Australia."
The Emporium Melbourne took out the Outdoor Media Association's Excellence in Design and Construction award at the 2026 OMA Industry Awards. Built with partner Vicinity Centres, it houses the largest mesh screen in the Southern Hemisphere.
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