QMS boosts strategy team with new hires

By AdNews | 28 January 2026
 

James Nettlefold , Adrian Venditti, Jordana Sherlock and Danielle Farrelly. Credit: QMS

Digital out-of-home company QMS has appointed four people to its strategy division.

Adrian Venditti joins as head of solutions and growth, James Nettlefold as head of data and insights, and Jordana Sherlock as head of research.

Danielle Farrelly has been appointed head of product strategy and enablement after almost 10 years at oOh!media, most recently as head of product. 

All four report to QMS chief strategy officer Christian Zavecz.

"I'm very excited to appoint Adrian, James, Jordana and Danielle into these new and business-critical roles, which will add greater depth and sophistication to our strategic offering and support our growth ambitions," Zavecz said.

"Digital OOH continues to evolve rapidly and increase in complexity, driving the need for specialist talent capable of delivering high quality solutions and strong outcomes for our clients."

The appointments are effective immediately.

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