Digital outdoor media company QMS is marking Vivid 2025 with blue-chip brands in its City of Sydney digital street furniture network.
AAMI, Estée Lauder, Netflix, Westpac, NAB, Chemist Warehouse, Amazon, Blackmores, Paramount, Mazda, Amex, MYOB and others will be featured across QMS’ network during the festival, which runs from May 23 to June 14.
The 15th annual Vivid Sydney festival brings together art, technology, music, ideas and food under the theme “Vivid Sydney, Dream".
Last year’s festival drew 2.42 million people to the city and contributed more than $180 million in visitor expenditure to the NSW economy.
This year QMS has created advertising packages to feature clients across key Vivid precincts, anticipating another year of crowds.
QMS general manager, City of Sydney, Olivia Gotch said the demand to join the network during Vivid was “very strong”.
“This celebration truly reflects the values of our City of Sydney digital street furniture network and really makes our advertisers shine,” she said.
“We have over 30 major advertisers showcasing standout creative executions across Australia’s premier digital out of home network.
“As the city lights up, so too does our network – spanning 33 progressive and prestigious suburbs. We’re expecting strong audience numbers again this year and are excited to help our clients show off beautifully executed creative that matches the spirit of Vivid and amplifies its energy on the streets of Sydney.”
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