Credit: QMS
QMS has acquired two new large-format billboards on Melbourne’s CityLink, with a combined weekly audience of more than 4.4 million impressions.
The acquisition includes a digital conversion of the previously static sites.
Positioned along Melbourne’s busiest commuter corridor, the two sites are the closest large format billboards on the CityLink towards Melbourne’s CBD.
Located in Cremorne, where the CityLink crosses over Punt Road, the sites stand adjacent to major commercial precincts and Melbourne’s key sporting and entertainment venues, including the MCG, Melbourne Park and AAMI Park.
“The digitisation of these landmark billboards significantly enhances QMS’ ability to deliver audience scale and attention across Melbourne’s most influential commuter corridors,” said Sara Lappage, chief operating officer at QMS.
“Their proximity to the CBD and some of the city’s most prominent sporting and entertainment precincts perfectly complements our existing digital network. Combined with our existing digital portfolio, these new sites enhance our capacity to create powerful, high-impact campaigns that deliver both reach and relevance for brands across Melbourne.”
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