Qantas confirms media review

By AdNews | 25 September 2014

Qantas has confirmed that it's reviewing its current media planning and buying account. The account is currently held by Zenithoptimedia.

A spokesperson told AdNews: “There are several agencies invited to be part of this process, including the incumbent, and we expect an outcome of the review by the end of the year.”

The pitch will be lead by Qantas's brand, marketing and  corporate boss Olivia Wirth.

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