PwC's Charmaine Griffith joins VMLY&R

Paige Murphy
By Paige Murphy | 23 July 2021

VMLY&R has appointed Charmaine Griffith as director of marketing and business development.

Griffith will play an integral role in delivering VMLY&R’s strategic positioning: creating connected brands.

She will oversee business development in Melbourne and Sydney and ensure a culture of continuous improvement is embedded within the agency to enhance the client experience.

Griffith previously worked at PwC’s CMO Advisory where she advised commercial clients, as well as state and federal government departments, on the procurement of media and creative services.

Prior to this, she worked at IPG and OMD in media strategy and buying roles.

“After a stint in consulting, it’s great to be returning home, and to a world-class agency," Griffith says.

"My previous expierence at PwC has enabled me to form a uniquely candid understanding of the current state of advertising services on offer in Australia, and where there are opportunities to differentiate and better meet the needs of the market. I’m excited to tap into this knowledge to as we embark on a new era for the agency.”

Griffith's appointment is the latest in a series of moves across VMLY&R Australia and New Zealand’s leadership team, including the recent appointment of CEO Thomas Tearle and the promotion of managing director Sarah Bailey.

With VMLY&R recent wins and increased remits across Defence Force Recruiting, Ford, Chevron and Destination NSW among others, Griffith will work with the leadership team to continue the agency's current momentum into the future.

“We are so excited to welcome Charmaine into the fold. This appointment signals another step forward in a new era for VMLY&R, as we connect regional leadership across Melbourne and Sydney offices," Bailey says.

“Charmaine’s marketing and advertising strategic advisory experience will ensure that we continue to meet the needs of our long-term business relationships with clients across the region, while also discovering new and innovative ways to differentiate within the market.”

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