ASX-listed data and insights company Pureprofile announced two senior appointments, the result of sustained growth across APAC, with the region posting a 24% rise in revenue for the September quarter.
Anna Meiler, who has been Pureprofile’s head of sales and marketing since 2019, steps into the newly created position of managing director, APAC Data & Insights.
She will take on additional responsibility for operations management and sales - spearheading the company’s market-leading Data and Insights business across the Asia Pacific region.
ResTech veteran Martin Tomlinson joins Pureprofile as country manager New Zealand. Tomlinson has more than 20 years of industry experience and boasts an impressive resume in market research across the APAC region having previously worked at Dynata, On Device Research and was most recently holding the position of Vice President of the Market Research Society Singapore.
Anna Meiler: “I am honoured to be stepping into this role and progressing my journey with Pureprofile. The business has had incredible momentum over the last few years and as we look to 2023, we’re excited to expand our APAC footprint.
"We are also delighted to have Martin join the team. As Country Manager New Zealand, he is uniquely positioned to capitalise on the expansive growth of the New Zealand research industry. As more New Zealand businesses expand into Australia and Asia, his role will focus on helping connect these local businesses to Pureprofile’s industry-leading panels and technology. He will also work with clients to further expand research technology solutions to solve common industry problems.”
Tomlinson: "It’s great to be joining Pureprofile and becoming a part of their ongoing success story. I’m looking forward to working with a dynamic, experienced and talented team. Market research has undergone a huge transformation over the past decade, and I hope to bring the years of lessons learnt in Asia to springboard the market here in ANZ."
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