Adtech PubMatic has entered final testing for its integration with VOZ Streaming, the last step before deployment, according to television audience measurement body OzTAM.
VOZ Streaming is OzTAM’s data enablement service designed to enhance programmatic broadcast video-on-demand (BVOD) trading.
“We’re proud to be joining VOZ Streaming, a milestone that reflects PubMatic’s continued investment in supporting the growth and innovation of Australia’s premium broadcaster ecosystem,” said Luke Smith, PubMatic’s senior director - CTV/OTT & Online Video, APAC.
“As CTV becomes a cornerstone of digital advertising, our focus is on delivering transparent, efficient, and future-ready infrastructure that empowers broadcasters and enhances outcomes for advertisers.
“We believe programmatic can elevate the total TV experience, and our integration with VOZ Streaming brings us one step closer to that vision.”
Head of digital at media agency Stratosphere, Arthur Hascoet, said programmatic access to BVOD through VOZ Streaming is a real innovation for brands.
‘Having PubMatic as part of this ecosystem gives us greater confidence in the transparency and efficiency of our campaigns, while ensuring we reach audiences in premium, trusted environments,” he said.
“It’s a big step forward in simplifying how we plan and buy Total TV."
OzTAM CEO Karen Halligan, said every new integration expands programmatic access to broadcaster inventory, builds further momentum in the evolution of Australia’s television trading ecosystem, and supports OzTAM’s ongoing focus on creating efficiencies that benefit the entire market.
VOZ Streaming partners include supply side platforms (SSPs) Magnite and Xandr, and demand-side platforms (DSPs) The Trade Desk, Nexxen, Google DV360, and Microsoft Advertising (Xandr).
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