PubMatic has partnered with Nova, a creative AI company in social display, high impact, video and CTV ad formats.
The partnership will leverage Nova’s creative automation platform to allow brands and agencies to repurpose any social post into an ad for any digital channel.
For agencies, Nova’s ad platform can be white labeled and delivered as their own premium capability.
PubMatic's VP of advertiser solutions for APAC, Sudipto Das, said by incorporating PubMatic’s proficiency in supply path optimisation, agencies and advertisers gain the ability to discern optimal channels and partners from a business standpoint.
"It is crucial for brands, agencies, and publishers to collaborate to ensure a more sustainable delivery of your media campaigns," said Das.
Nova's GM of APAC, Gavin Merwood, said from social display to stories, video to shoppable carousels, the options are endless for advertisers to repurpose social content into the world of programmatic.
"This, in turn, will lead to heightened brand visibility, with the collaborative approach of social and programmatic expanding ad reach and attracting new audiences," he said.
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