Publicis Groupe has dislodged AKQA Media from its long-time client Subway Australia and New Zealand.
The acount, reported to be worth about $25 million, has been held by AKQA Media for more than a decade.
Subway Head of Marketing Rodica Titeica: “AKQA Media have supported Subway over the last ten-years to help make the Subway Footlong famous again, our cookies front and centre and helped us promote new product innovations to all our Subway lovers.
“This decision was not taken lightly. We have shared amazing successes with AKQA Media, but it is time to pursue a different direction with Publicis Groupe and create an industry first in Brisbane."
An AKQA Media spokesperson said: “We’ve enjoyed a strong and long-standing relationship with Subway for the past 11 years. We’re incredibly proud to have had the opportunity to work with a great global brand, with a first class local team to deliver some truly game changing work. We would like to thank our AKQA Media team for their commitment to Subway and we wish the Subway team the best for the future."
Publicis Worldwide Managing Director Simone Waugh says he is thrilled to be embarking on this next journey with subway by integrating Zenith Media.
“The partnership we are announcing with Subway is an industry first Power of One partnership in the Brisbane agency landscape," he says.
"This model is proven by the Publicis Groupe to drive more integrated creative, data, technology, and media thinking to achieve cut-through and conversion through the consumer journey with more customers more often with more spend.”
Zenith Media CEO Nickie Scriven: “We are thrilled to be adding media to the successful partnership between Subway and Publicis, adding market leading media strategy, planning and buying to create a fully integrated offering to drive success and business growth.”
The new partnership contract with Publicis Groupe is effective from April 2022.
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