Publicis Groupe has been appointed global media agency for ALDI.
The supermarket group spends more than $900 million year on advertising.
ALDI confirmed to AdNews that Publicis has been appointed “first joint media partner” start January 1, 2026.
“Publicis will be responsible for executing an integrated media strategy for both ALDI Nord and ALDI SOUTH Group, ensuring consistent brand presence across all international markets,” ALDI said.
“The agency will manage media investments across all seven ALDI Nord markets as well as all eleven ALDI SOUTH markets.”
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