Publicis Groupe upgraded it full year outlook after posting better than expected organic growth of 5.7% in the September quarter with net revenue of Euro 3.259 billion.
The France-based global advertising company lifted full year organic growth guidance to between 5.% and 5.5%, on the back of “sustained demand” for AI capabilities.
Publicis is seeing none of the slowdown reported by either holding groups and is confident in outperforming the industry for a 7th consecutive year, boosted by a “record” new business run.
“With no slowdown in client demand, Q3 was another very strong quarter, ahead of expectations,” said CEO Arthur Sadoun.
“We are demonstrating that artificial intelligence at Publicis is not a future promise, it is a reality today that is driving our growth.
“Once again, we are showing our ability to win market share and position ourselves as a Category of One thanks to our unique AI-powered model.
“Not only did we not experience any material cuts in marketing spend, but we also saw an acceleration in demand for our AI-led products and services.
"This was visible in our Connected Media activities, powered by Epsilon, which grew high single digits thanks to our ability to connect paid media with commerce and influencer through AI.
“Our AI production platform grew double digits, on the strength of the increasing need for personalised content.
“And our ability to build agentic networks for clients as they look to de-silo their own organisations meant Publicis Sapient remained in positive territory for the second quarter in a row.
“We expect this positive trend to carry though into Q4. This makes us confident in upgrading our 2025 organic growth guidance, increasing the higher end of our forecast to +5.5%. We are also confirming a full-year improvement of our already industry-leading margin, to slightly above 18%.
“Looking ahead, we are now building for 2026, thanks to our unmatched new business track record, with net new billings for the first nine months of the year already reaching our 2024 total.”
Regional numbers for the September quarter:
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